Sportswear is a buyer's market. Whether we're top-class athletes or just shopping for clothes, we want the latest sportswear. We want these products to be cheap. We want them to be the latest fashions or team kit. And we want them now. The sportswear industry is geared up to make maximum profits by giving us what we want, when we want it. But that often results in a very unfair deal for the workers in developing countries who make the sportswear. They often work for long hours for appalling pay and in terrible conditions. Oxfam has produced a resource for teachers and youth group leaders to help young people learn about this unacceptable situation – its causes and what we can do to change it. Looking Behind the Logo is a role-play activity that takes approximately 60-75 minutes. It is suitable for anyone aged 13 years or over and requires 15-30 players.

 Looking Behind the Logo features three optional preparatory activities, a role play activity and debrief, differentiated reading materials, extracts from 'real' documents (including emails from sportswear brand management and notes by factory inspectors), background information on the issues, and suggestions for action for change.